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Doug Hawxhurst, Chief Operating Officer of Jersey Strong (previously known as WOW, Work Out World), has had a passion for fitness for as long as he can remember. Fitness is not a “quick fix” that can be achieved overnight, but on the other end of the spectrum, it’s also not impossible to achieve. It’s all about having the right attitude and understanding fitness for what it truly is: a lifestyle.


Doug’s own path to fitness started at a young age. He studied athletic training and sports medicine in college, and spent years as a personal trainer at WOW. He eventually worked his way up to numerous managerial positions on the corporate side of the business, including Personal Training Manager, Regional Director of Personal Training and Senior Vice President of Sales and Personal Training. He was promoted to Chief Operating Officer of WOW in 2017.

As COO of Jersey Strong, Doug primarily focuses on the business side of the industry, ensuring that consumers and staff get the tools and training they need from top-notch systems and staff. His role provides him with the chance to help others find their passion and grow — something he has always wanted to do — while taking a more strategic and thoughtful approach to the professional outlets and resources that they use. All the while he remains committed to fitness on a personal level, just as he did when he first began working out many years ago.

Unlike so many sectors in today’s fast-paced world, health and fitness will never go obsolete — and it’s more important now than ever. Every person will have their own fitness routine depending on their experience, their capabilities, their schedules, and a variety of other factors. Doug has made it his mission, both through Jersey Strong and through his own blogging, to help inspire and motivate others to take control of their physical prowess and take action.

If I can do it, anyone can if they have determination and persistence.

Doug Hawxhurst

In his present role as COO, Doug plays a key role in monitoring, assessing, and understanding the actions and outcomes of Jersey Strong’s staff. This allows him to spearhead progress not just for the business, but for the individuals who drive it. From analyzing specific staff key performance indicators (KPIs) to improving prospect to client durations with potential members and training clients, Doug is fully immersed in providing high-quality services and inspiring more and more people to take the leap, join the fitness community, and redefine their lifestyles.

This blog will focus on inspiration, tips, and more related to fitness in everyday life, no matter what your experience level might be. Stay tuned!